Embedded Analytics for Smarter Sales
December 8, 2015 BAI Retail Banking, Banking Sales Strategies
Embedded analytics within a structured sales process can help banks offer personalized products, services and resources to customers.
Ignite Partners with Clarity Advantage
November 16, 2015 Partners, Sales Enablement
Banks continue to need help and tools to transform their front-line organizations into proactive client engagement experts, especially in small business banking. That is why Ignite has teamed up with Clarity Advantage to help accelerate retail banks’ relationship management to small and medium-sized businesses.
Five Questions to Ask About the Future of the Branch
November 3, 2015 Branch Banking
There are changes coming to retail banking. More and more, banking is moving to digital channels and the elephant in the room is the question about the future of branch banking.
Ignite Sales Wins GOLD and Silver Stevie® Awards!
September 16, 2015 Awards
Ignite beats out industry giants for coveted award!
Adding the R in ROI for Mobile Banking
August 3, 2015 Mobile Banking, Sales Enablement
Consumers and small businesses alike find mobile banking extremely convenient, they can check account balances and determine if checks have cleared. But when looking to open an account for almost anything other than checking or credit cards, such as a business loan or an IRA, detailed expertise is needed. Today, businesses mainly use mobile capabilities as a convenience factor after they have opened accounts and secured services from the bank in person. But from a bank’s point-of-view, mobile is not currently a revenue-generator but more of a tool for customer satisfaction.
Keeping CRM Data Clean
July 6, 2015 CRM, Sales Enablement
There is quite a bit of talk in the industry about cleaning CRM data. In fact, there is an entire cottage industry that develops tools to help you clean up your database. Today, you may need these tools to clean your database but how do you prevent it from becoming “dirty” in the future?
There are typically three reasons why data is dirty in your CRM;
- Static data decay over time (only a very small amount)
- Inaccurate data enters CRM
- Duplicate data enters CRM
Remove Sales Complexity and Increase Sales Efficiency by Automating Key Parts of the Sales Process
June 15, 2015 Sales Enablement
Retail banking is all about consultative selling. It is particularly important when selling business products. Consultative selling is about relationships, partnering and building long-term associations with prospective and existing customers.
Sales effectiveness: Data can now show you what you could have sold
May 12, 2015 Sales Analytics
Gartner recently released a report titled Strengthen Your Sales Analytics Initiative with These 6 Best Practices and it is being promoted by PROS. It is an excellent report and we recommend that you read it.
In the report, Best Practice No. 3: Focus on Sales Metrics That Make Your Sales Processes both Efficient and Effective is a critical element to retail banking’s continuing success. As retail banks begins to adopt a sales culture, establishing the right sales metrics will be a key consideration for success.
Think more like a tech company and less like a bank
May 4, 2015 Banking Sales Strategies, Sales Culture, Sales Enablement
Many new non-banking competitors are coming from the tech or retail sectors and those companies understand the strategic importance of digital technologies and the culture that develops from using these technologies. They may not have banking experience but they can buy that experience. These innovative companies will hire the banking expertise from fledging banks.
Create a Sales Enablement Roadmap
April 27, 2015 Sales Enablement
A recent Gartner report titled Five Best Practices to Improve Your B2B Road Map for Sales Enablement validates what Ignite Sales has been saying for the past several years.
In this report Gartner describes a methodology that enables you to create a sales enablement roadmap that can be used to socialize and justify investments in sales enablement tools. We recommend that you read this report in detail however here are some key points that we see as important takeaways.
