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Central Bancompany Implementing Ignite’s Sales Enablement Services

April 23, 2013

Banking Leader Looks to Increase Customer Knowledge, Cross Selling and Consistency across Sales Channels

DALLAS, Texas – April 23, 2013 - Ignite Sales Inc., the leader in banking customer acquisition and retention technology, today announced that Central Bancompany is implementing its Recommendation Guides and Eligibility Analytics™ services to increase customer knowledge, cross selling ability and consistency across its sales channels.

For more than 100 years, Central Bancompany has been the leading financial service provider in Mid-Missouri delivering quality financial solutions and exceptional customer service. As part of the company’s forward-thinking strategy to ensure efficient and cost-effective operations Central Bancompany will be implementing Ignite’s services for business products on the website and Branch channels.

“While Central Bancompany’s marketing initiatives drive increased website traffic, Ignite’s solution will automate the customer pre-qualification process and deliver higher quality leads to increase upsell and cross selling opportunities,” said Mitchell Orlowsky, president and CEO of Ignite Sales. “Additionally because Ignite captures customer intelligence it will help Central Bancompany gain a deeper understanding of its customer’s needs and behaviors resulting in more targeted product offerings and marketing campaigns to business customers.”

Ignite’s services combines a recommendation platform with powerful analytics that matches banking products and services to customer eligibility in real-time. At the core of Ignite’s services is Eligibility Analytics. Data for the Analytics is obtained using several unique and patented algorithms gathering input from the user, banking product thresholds, and specialized banking data based on over 3,000,000 data points on purchasing behavior have been collected during a 10 year period. The Eligibility Analytics is used to match product bundles to the customer using the Recommendation Guides.

About Central Bancompany

Central Bancompany’s commitment to the customer starts with our people. Our team is dedicated to providing financial services that help our customers reach their financial goals. We invest in the communities where we live through charitable contributions, employee volunteerism and civic leadership. Our community involvement helps us better understand the needs of our customers. Local management gives us the guidance to react to the needs of our customers quickly and with the flexibility to exceed their expectations. Based in Jefferson City, Missouri, Central Bancompany operates 13 banks throughout Missouri, Kansas, Illinois, and Oklahoma.

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