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Central Bancompany Significantly Increases Business Banking Account Openings With Ignite Sales

November 3, 2014

Improves Executive Decision Making on Omnichannel Sales Process

Dallas, Texas – November 3, 2014 – Ignite Sales, the leader in accelerating organic sales growth for banks, today announced that Central Bancompany, a Missouri-based 11-billion dollar bank holding-company, has increased product sales by 20% with existing customers and 15% with new customers using Ignite’s Recommendation Guides and Sales Analytics.

The solution, which has been implemented across the company’s 13 banks, 135 branches and their online presence, also provides key measurements of value throughout the organization and serves as a value-added management tools for relationship management improvements and informed decision making on channel initiatives, employee performance and product management.

Ignite’s Recommendation Guide, branded as the Business Analyzer by Central Bancompany, equips front-line representatives with a personalized and automated business tool that helps them quickly qualify small business prospects and make consistent recommendations during the consultative sales process. Using the Recommendation Guides the banks saw significant increases in sales for highly profitable product lines including credit cards, insurance, treasury management and commercial loans as well as assumptive sales like eStatements, mobile banking and debit cards.

“The meaningful data we garner from the Ignite solution has been a game changer for us.  We now have intelligent data to make informed product recommendations to customers which not only has increased account openings but enables our customers to feel more confident about their buying decisions,” said Dan Westhues, senior vice president at Central Bancompany.  “Additionally, with our new sales process even our highest performers have improved their sales performance.”

“Central Bancompany has taken a sales leadership position in retail banking.  It has transformed its sales process with a laser focus on the customer engagement,” said Mitchell Orlowsky, chief executive office at Ignite Sales. “Ignite’s proven solution provides Central Bancompany a structured sales process and measurements that fuel organic sales growth.”

Presentation on Accelerating Organic Sales in the OmniChannel at BAI Retail Delivery 2014

Dan Westhues, Senior Vice President at Central Bancompany and Mitchell Orlowsky, CEO of Ignite Sales will present Accelerating Organic Sales in the OmniChannel at BAI Retail Delivery 2014 conference in Chicago on Thursday, November 13th at 1:30.

About Ignite Sales

Ignite Sales Inc. is changing the way retail banks sell products and service their customers.  Ignite’s services combines a recommendation platform with powerful analytics that matches products to customer eligibility in real-time at the point-of-sale.  American National Bank of Texas, Comerica, Fifth Third Bank, Sovereign/Santander, SunTrust and Rockland Trust are just a few of the retail banks that are using Ignite to increase customer acquisition, increase customer retention and optimize profitability. Ignite Sales is headquartered in Dallas, Texas. For more information, visit and follow @ignitesales on Twitter.

About Central Bancompany

Central Bancompany continues to grow and prosper through our strong commitment to people, community, technology, and local management. We are focused squarely on the future by expanding our banking facilities in high-growth markets and by adding highly specialized positions within the holding company to support that growth. The synergy between our local managements, our holding company resources and our expanding markets is producing new and significant business opportunities for our company.

Media Contact:

Laura MacSweeney
Red Javelin Communications
(781) 395-6420
[email protected]

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