Multi-Talented Senior Marketing Specialist and Expert
High-growth Fintech company seeking a multi-talented experienced marketer to help drive brand, products, messaging and growth. If you are driven, experienced, creative marketing expert, have a can-do attitude and looking to be a part of an inhouse marketing powerhouse, please keep reading!
All things digital has accelerated and we are precisely position as a 100% digital SaaS company. Our customer engagement service for financial institutions is taking off and we are looking for an amazing marketer to add to our small but mighty team. If you live in the DFW area and possess the skillset lined out below, lets have a conversation!
What you will do
Serve as a thought leader driving brand and industry leadership.
Be a part of setting the strategy for all things Marketing, from PR to lead gen to conferences to all things digital.
Interview customers and partners to tell the stories of success. Building out case studies, testimonials in both video and written. Calling on leading industry analysts to get the results out for all to benefit from.
Publish customer case study for internal sales and partners.
Deliver at least one live customer interview per quarter by working with Ignites primary customer relations builders, gaining insights for these interview and success stories.
Ensure tight alignment with industry selling leaders and deliver content, competitive positioning, and sales tools necessary for funnel acceleration and closing deals.
Build content plans to meet brand standards, company mission and guidelines for continued growth.
Understand industry trends for content building thought leader in vertical/industry breakouts.
Collaborate with the CMO on planning, coordinating and strategizing tradeshows, webinars, conferences, client forums.
Inspire customers, partners, and employees with an industry point of view.
Infuse customer success, industry domain expertise and relevance into marketing programs designed to drive demand generation.
What we are seeking
BA/BS/MBA in marketing, business, communications or BFA with marketing minor.
8+ years of industry, vertical, solutions or product marketing experience.
Strong analytical skills to segment and separate from the pack.
Creative at heart, built and delivered creative materials.
Track record of success working cross-functionally with sales, marketing, and technology.
Great storytelling skills – ability to take complex technology concepts and communicate them to a mass market in a simple compelling way.
Excellent communication and presentation skills
Proven track record in crafting compelling positioning and thought leadership content.
Can-do attitude – willingness to “roll up your sleeves” and make things happen.
Strong analytical curiosity to build stories and content that educate and drive to growth of the company and brand.
Add on Attributes are a plus:
Track record of launching and growing vertical markets expertise resulting in business growth.
Industry/vertical market expertise in professional services, financial services or B2B business a big plus.
Track record of developing case studies, success stories, PR and strategic go-to-market plans.
Creative ideas that sell and build brand.
Previous PR a plus.
Benefits & Perks
100% employer paid Medical / Dental / Vision /Term life Insurance for employee
Ability to earn ownership in the company
Work with leaders in the industry
Opportunities to learn and grow every day
Play a meaningful role on a successful team
High growth company excitement
Best Fintech to work for in 2020
Equal opportunity employer
Authorized to work in the US
Employment conditional upon background, drug screening, and reference checks
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