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Central Bank & Ignite Sales to Present Success Story at Bank Director’s - Growing The Bank

May 23, 2016

Bank Director, the leading information resource for the directors and officers of financial institutions in the United States, is hosting Growing the Bank on May 23-24, 2016 at the Four Seasons Resort & Club at Las Colinas in Irving, Texas.

Hear Dan Westhues and Julie Hamrick present Central Bank’s success of integrating sales and marketing for organic growth and greater customer loyalty using the Ignite service – Monday, May 23, 2016 at 10:30am in the main ball room.

This two-day event provides invaluable insight into how bank leaders are thinking about intelligently experimenting with emerging tools and products at a time when there are no pre-established standards. Sessions highlight what's working when it comes to growth strategies and tactics designed to fuel top line growth and bottom line results.

Ignite Sales’ Founder & Chief Analyst Julie Hamrick along with Daniel H. Westhues, Senior Vice President, Marketing & Retail Banking at Central Banck a Missouri-based 11-billion dollar bank holding-company, will present a case study on the Evolution of Integrating Sales & Marketing for Organic Growth & Customer Loyalty.  Westhues will discuss the latest technology and marketing used to drive growth and loyalty at his institution.

The solution, which has been implemented across Central Bank’s 13 banks, 135 branches and their online presence, has significantly increased account openings.  It also provides key measurements of value throughout the organization and serves as a value-added management tools for relationship management improvements and informed decision making on channel initiatives, employee performance and product management.

“The meaningful data we garner from the Ignite solution has been a game changer for us.  We now have intelligent data to make informed product recommendations to customers which not only has increased account openings but enables our customers to feel more confident about their buying decisions,” said Dan Westhues, senior vice president at Central Bank. “Additionally, with our new sales process even our highest performers have improved their sales performance.”

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