Why Ignite

How it all began

The Ignite Story

Julie Hamrick and Barbie Boe founded Ignite Sales in 1997 with the goal of helping consumers make wise financial choices. Their vision was to create a software as a service company that would provide banks with the capabilities to guide on-line customers through a complete personal financial management process and lead them to appropriate products. The combination of decision tree science and compelling engagement design proved very successful. They were way ahead of the market as a whole. Learning and evolving through the ongoing experience with many of the top banks in the country, Ignite shifted the focus of its technology from PFM to a much broader application to provide banking clients with the ability engage with consumers and small businesses through all banking channels, to fully discover financial needs and guide them to wise product choices.  Over the years, our hard work and creativity has garnered us a long list of industry awards for which we are very grateful.

Today, Ignite is blessed to have great clients, all of which are dedicated to providing the highest quality customer engagement in financial services. Our culture at Ignite is to partner with our clients to deliver creative excellence, high performance and consistency. In order to accomplish this, we seek out the best talent available and provide a fun yet focused environment for our employees to thrive and achieve their full potential. Our employees honored us in 2020 by rating us the third best fintech to work for in the Industry according to American Banker.

The best is yet to come as we expand our reach throughout financial services.

Learn more about what we do

Our Technology

Ignite’s powerful, guided conversation platform provides you with digital, dynamic conversations, award-winning analytics and performance support that will allow you to breakthrough to the next level of performance.




Increase in online application rates



Frictionless customer experience



Accurate recommendations

Meet Our Team

George Noga

Chief Executive Officer

Barbie Boe

Co-founder & Chief Marketing Officer

Julie Hamrick

Co-Founder & Chief Operating Officer

Kent Raymer

Chief Technology Officer

Juan Sistachs

Executive Vice President, Financial Institutions

Thom Suhy, Ph.D.

Director of Client Engagement

Lilly Straith

Executive Vice President

Marjorie Aarant

Director of Business Development

Kelly Schilling

Senior Vice President, Business Development

Whitney Loe, SCMS

Director of Business Development for Credit Unions

Trusted by the Nation’s Leading Banks

Find out how we can ignite your sales

We can’t wait to hear from you!

Schedule a demo

Find out how we can change the way you communicate with your customers with our banking technology solutions.

Schedule a demo and learn what brilliant, dynamic customer engagement could look like for you.


14755 Preston Road
Suite 400
Dallas, TX 75254