Why Ignite

Trusted by the Nation’s Leading Banks

“On average, each Ignite guided conversation is revealing about 6 product needs per customer which of course is leading to better financial performance of the bank. Most importantly, we are able to recommend right-fit products for our customers every single time.”

— Customer Experience Executive at a Global Bank

Our Success Stories

Ignite Engagment

Ignite engaging journeys for brilliant performance.

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How it all began

The Ignite Story

Julie Hamrick and Barbie Boe founded Ignite Sales in 1997 with the goal of helping consumers make wise financial choices. Their vision was to create a software as a service company that would provide banks with the capabilities to guide on-line customers through a complete personal financial management process and lead them to appropriate products. The combination of decision tree science and compelling engagement design proved very successful. They were way ahead of the market as a whole. Learning and evolving through the ongoing experience with many of the top banks in the country, Ignite shifted the focus of its technology from PFM to a much broader application to provide banking clients with the ability engage with consumers and small businesses through all banking channels, to fully discover financial needs and guide them to wise product choices.  Over the years, our hard work and creativity has garnered us a long list of industry awards for which we are very grateful.

Today, Ignite is blessed to have great clients, all of which are dedicated to providing the highest quality customer engagement in financial services. Our culture at Ignite is to partner with our clients to deliver creative excellence, high performance and consistency. In order to accomplish this, we seek out the best talent available and provide a fun yet focused environment for our employees to thrive and achieve their full potential. Our employees honored us in 2020 by rating us the third best fintech to work for in the Industry according to American Banker.

The best is yet to come as we expand our reach throughout financial services.

Meet Our Team

George Noga

Chief Executive Officer

Barbie Boe

Co-Founder & Chief Marketing Officer

Julie Hamrick

Co-Founder & Chief Operating Officer

Bob Pittman

Chief Information Officer

Kenneth Patrick

Chief Growth Officer

Thom Suhy, Ph.D.

VP Strategic Client Engagement and Dialogue Solutions

Jarmell James

Vice President, Software Development

Award-Winning Technology

“We are proud to reward and recognize Ignite Sales for their innovation and dedication to helping both the organization using their technology and the ultimate consumer.”

— Maria Jimenez, Chief Nominations Officer, Business Intelligence Group

Our Awards

Proven Results



Better service and sales productivity



Increase in customer satisfaction



Relevant products offered at point-of-sale

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Start the Conversation

Get in touch with our team to learn what brilliant customer engagement could look like for your financial institution.

customer engagement for financial institutions

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Engaging Technology

Learn more about digital engagement solutions for financial institutions that ensure customers’ and members’ needs are fulfilled accurately and consistently.

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14755 Preston Road
Suite 400
Dallas, TX 75254