February 9, 2016
Ignite Sales Introduces Retail Banking Smart Promotions and Live Chat and Scheduling Integration to Improve Customer Engagement
Dallas, Texas – February 9, 2016 – Ignite Sales today introduced Smart Promotions as well as integration into Instant Scheduling and Live Chat as a part of its Omnichannel Sales Analytics solution. These new innovations improve customer engagement for more personalized and effective customer acquisition campaigns. Smart Promotions and the two new integration functions have allowed banks to increase qualified leads by 20% and improve the customer buying experience.
Using embedded analytics, Ignite’s Smart Promotions enables banks to automatically personalize promotions, at the point of sale, allowing them to better merchandize their products. Smart Promotions leverages Ignite’s Bank Intelligence Engine and predictive analytics platform to synthesize information from a variety of sources. Personalized product promotions are qualified and delivered, in real-time, through Ignite’s Recommendation Guides.
Offerings such as mortgages and wealth management require deep expertise during the sales process. To make it easy for prospects to gain more information, Ignite’s solution integrates to Live Chat allowing customers to access bank product-specific expertise instantly which enriches customer interactions and advances the customer experience. With Live Chat no matter which channel the customer is engaging, the customer is able to directly access the expert they require. The solution also integrates into Instant Scheduling to arrange a time to meet face-to-face with a banking expert or schedule a call.
“Today’s banks need to provide personalized, needs-based product, service, and resource offerings at the point-of-sale without requiring customer service reps to have in-depth knowledge of 150+ bank products. Smart Promotions, Instant Scheduling and Live Chat enable banks to provide a 1:1 personalized customer experience,” said Mitchell Orlowsky, CEO of Ignite Sales. “These three new functions further enable banks to accelerate organic growth and improve customer loyalty.”
Ignite’s Omnichannel Sales Analytics solution transforms the sales process, unites all sales channels and provides banks the ability to measure the financial value of each of its channels. Customers can engage with banks using the channel of their choice and can change their engagement channel seamlessly. The solution transforms the sales process with a laser focus on improvements in the customer engagement and provides the necessary analytics capabilities for sales process improvements that fuel organic sales growth. Ignite Sales provides bank executives the insights and tools they need to manage channel sales effectiveness, close the gap on untapped profitability, and improve efficiency ratios.
About Ignite Sales
Ignite Sales is changing the way retail banks merchandise products, service their customers and measure the results of their efforts. Using embedded predictive analytics, Ignite’s solution matches products to customer eligibility in real-time at the point-of-sale resulting in a range of 70% to 214% account lift. American National Bank of Texas (ANBTX), Comerica, Regions Bank, Santander, SunTrust and Rockland Trust are just a few of the retail banks that are using Ignite to increase customer acquisition, increase customer retention and optimize profitability. A winner of numerous industry awards including two time winner of Barlow Research Associates’ Monarch Innovation Award, The Big Innovation Award for Business Intelligence and The Stevie Award for Marketing & Sales Intelligence, Ignite Sales is headquartered in Dallas, Texas.
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