April 12, 2017
Dallas, TX., April 7, 2017– Barlow Research, the foremost authority on commercial banking, announced today that Ignite Sales won its “Most Innovative Industry Partn
er” award for the LeadLync™, a single sign-on application that integrates customer conversations and best fit products into Salesforce with a click. Barlow’s 2017 Monarch Innovation Awards, honors innovation for business offerings within financial services.
Barlow Research is the leading provider of market research to the top commercial banks in the U.S. Its Monarch Innovation Awards were founded in 2007 to recognize financial institutions that provide the most innovative products to business customers and recognize risk takers who create or promote innovation within their organizations. Previous winners include Intuit, Xero, Bill.com, Wells Fargo and Capital One.
Ignite’s LeadLync fills a vital gap in the business banking sales process to ensure business customers’ needs are met in a transparent, compliant and ethical manner empowering financial institutions to complete the sales and marketing information loop with quick, easy and accurate sales conversations that are fed directly into Salesforce. No longer are business bankers encumbered by entering sales data manually to Salesforce CRM whether at their desks or in the field.
“We are honored to be awarded the 2017 Monarch Innovation Award,” George Noga CEO, Ignite Sales. “With over 1000+ banks using Salesforce as their CRM platform and the CFPB looking in detail at banks’ sales processes and practices today, the need for closing this gap was apparent and urgent.”
Explained by Todd Surdey, SVP, App Innovation Partner Sales, Salesforce, “financial Institutions are looking to transform the way they engage with customers, partners and employees to thrive in the age of the customer. By leveraging the power of the Salesforce App Cloud, Ignite Sales provides customers with an exciting new way to ensure that the results of every guided conversation with consumers and businesses can now be automatically documented, downloaded and tracked in Salesforce.”
Award criteria include value, uniqueness, ease of use, defendability and “wow” factor. Award winners were decided by a committee comprised of industry thought leaders, including Terri Cable, managing director of research and business intelligence at BAI; Bruce McMeekin, CEO of BKM Marketing Associates; Nick Miller, president of Clarity Advantage; Stu Richards, CEO of Bredin; and Mary Beth Sullivan, managing partner of Capital Performance Group. View Barlow Research Press release here.
To find out more about LeadLync and Ignite Sales, give us a call at 972-528-5050 or visit our website, www.ignitesales.com.
About Ignite Sales, Inc.
Ignite Sales is changing the way retail banks engage with customers, service their customers and measure the results of their efforts. Using embedded predictive analytics, Ignite's solution discovers and fulfills customer financial needs, resulting in more than a 38% increase in customer satisfaction and a 100% compliant and consistent conversation. Ignite’s patented technology is used by many of the top banking institutions in the country. Ignite is a two-time winner of Barlow Research Associates' Monarch Innovation Award, The Big Innovation Award for Business Intelligence and The Stevie Award for Marketing & Sales Intelligence. Ignite Sales is headquartered in Dallas, Texas. Visit us at www.ignitesales.com.
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