April 21, 2015
DALLAS, Texas – April 14, 2015 - Ignite Sales Inc., a leader in accelerating organic sales growth for banks, today announced that its Omnichannel Sales Analytics solution has won several awards for innovation and improved business results in Retail Banking. Ignite Sales’ Omnichannel Sales Analytics solution gives retail banks unparalleled detailed visibility into channel and employee performance.
Celent Model Bank Winner –Central Bancompany's initiative was selected as a Celent Model Bank winner in the Digital and Omnichannel Technologies category. Central Bancompany implemented Ignite’s Omnichannel Sales Analytics solution across the company’s 13 banks, 135 branches, and their online presence, branding it as “The Business Analyzer.” The branch version equips front-line customer sales representatives with a personalized, visual, interactive, and automated business tool that helps them quickly qualify a small business’s needs and make recommendations, all within a highly consultative sales process. The online version allows customers to research products for which they are eligible and from the customer’s perspective, the transition from online to branch is seamless. CSRs ask new and existing customers for a few minutes to assess their needs and the with the solution, the banks saw significant increases in sales for highly profitable product lines including credit cards, insurance, treasury management, and commercial loans as well as assumptive sales like eStatements, mobile banking, and debit cards. Central has seen a 20% lift in product sales from existing customers and a 15% lift in sales from new customers compared to its previous approach.
Monarch Innovation Award – For the second year in a row, Ignite was recognized as a winner of a Monarch Innovation Award, which are presented by Barlow Research Associates, Inc. Developed to recognize innovation in the financial services industry, the Monarch Innovation Awards are unique and coveted because an independent jury evaluates the submissions. The judges quantitatively score each submission based on value to the bank and their customers, uniqueness, stickiness, dependability and ease of use. The award is named after the monarch to symbolize the rebirth that results when old formulas and methods give way to new ways of doing things.
2015 BIG Innovation Award - The BIG Innovation Awards, presented by the Business Intelligence Group, recognizes companies whose achievements stand above their peers and are making major impacts in today’s world judged by experienced leaders in each industry. The winning organizations have led the way to new advancements and dramatic accomplishments in a variety of fields. Ignite won this award in recognition of the use of unique analytics to improve sales and their customer’s sales process.
Ignite’s Omnichannel Sales Analytics solution transforms the sales process, unites all sales channels and provides banks the ability to measure the financial value of each of its channels. Customers are able to engage with banks using the channel of their choice and can change their engagement channel seamlessly. The solution transforms the sales process with a laser focus on improvements in the customer engagement and provides the necessary analytics capabilities for sales process improvements that fuel organic sales growth. Ignite Sales provides bank executives the insights and tools they need to manage channel sales effectiveness, close the gap on untapped profitability, and improve efficiency ratios.
About Ignite Sales
Ignite Sales Inc. is changing the way retail banks sell products and service their customers. Ignite’s services combine a recommendation platform with powerful sales analytics that match products to customer eligibility in real-time at the point-of-sale. American National Bank of Texas (ANBTX), Comerica, Sovereign/Santander, SunTrust, Central Bancompany and Rockland Trust are just a few of the retail banks that are using Ignite to increase customer acquisition, increase customer retention and optimize profitability. Ignite Sales is headquartered in Dallas, Texas.
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