By Bryan Yurcan, American Banker
Despite all the work banks have put into improving their digital products over the last few years, there is one major area that still has a long way to go: building new relationships.
Last year, Regions Financial resolved to get ahead of the pack in digital sales. Under the direction of Andy Hernandez, head of eBusiness, the $126 billion-asset company rolled out a tool that guides potential new customers to products that are right for them. Regions worked with the vendor Ignite Sales to create a guide with a complex “decision engine” on the back end.
Continue Reading on American Banker >>
