By George Noga, CEO of Ignite
Deepening banking customer relationships has become a greater focus, especially amid the ongoing deposit war and nonbank competition. Economic conditions and commoditized products without clear distinction only add to the need for banks and credit unions to make sure the contact they do have with customers is meaningful. In fact, according to “The State of Financial Marketing,” this ranks as banks’ #3 priority, up from #7 three years ago.
Ignite Sales’ CEO George Noga discusses this in his latest article in BAI Banking Strategies, including how AI can be leveraged across all touchpoints, from in-branch interactions to online engagements.
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