Credit Union Times: For Credit Unions New to AI, Sales Engagement Is a Great Place to Start

For credit unions new to Artificial Intelligence, applying it to sales functions is an excellent place to start and can impact a credit union’s performance while ensuring members’ needs are met. This is also perhaps the most significant area where the compliant use of AI can make a difference, helping to deepen member engagement and foster trust and loyalty while staying compliant.

Ignite Sales’ CEO George Noga discusses this in his latest article in Credit Union Times, including how AI can be leveraged across all touchpoints, from in-branch interactions to online engagements.