By Whitney Loe, Ignite Sales
Only 24% of current credit union members see their credit union as their primary financial institution. Want to change that? Here’s the first in a three-part series to make inroads to being your members’ primary institution.
Credit unions have long struggled with the knowledge that fewer than a quarter of their members view them as their primary financial institution (PFI). And if anything, it’s getting even harder to gain that status. With the range and quantity of competitors growing every year—do you ever wish for the “good ol’ days” when there was no such thing as fintech and Amazon was a river in South America? That struggle isn’t going away anytime soon. But, becoming your member’s primary financial resource can be critical to forming deep, trust-based—and sticky—relationships.
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