Finopotamus: Ignite Sales Offers Marketing Advice to Credit Unions: Strike the Balance Between AI and the Human Touch

To remain competitive in today’s banking environment, marketing strategies must emphasize consumer-centricity, personalized experiences, omnichannel integration and the agility to quickly adapt to ever-changing consumer preferences.

These assertions are among insights Ignite Sales Co-Founder and CMO Barbie Boe shared with Finopotamus.