Boost Marketing Execution Performance
Digital engagement platforms capture all conversations, giving sales and marketing data on every customer interaction and related product. Additionally, digital engagement platforms deliver decision-making data to bank management on sales and marketing operations to improve product offerings, processes, and marketing efforts. As a result, banks derive improved productivity, increased brand loyalty, and more successful account openings when implementing digitally guided conversations.
Integrating Chatbots and Digital Engagement Platforms to Get to Next Level Bank Performance
Banks and credit unions integrate digital customer engagement systems with their chatbots to take chatbots to the next level. For example, Royal Credit Union combined digital guided conversations with their chatbot Val. This enhanced technology gave Royal Credit Union the chance to ask members a few quick questions, then in real-time, provide them with other product options that might be a better fit.
“These are products and services they wouldn’t have seen without this added functionality.”
–Pam Haller, EVP, Chief Digital Experience and Marketing Officer at Royal Credit Union
“Chatbots are exciting, and everyone wants to talk about AI. But at the end of the day, what this is really about is building relationships. So, we have to make sure we do not lose the human-centric approach as we add technology. It’s about listening to your member, understanding their interests, and seeking to engage them in a meaningful relationship based on the products, and services that they state are of interest,” continued Haller.
Chatbots will continue to be a popular customer support technology for financial institutions. But for banks and credit unions to deliver superior customer engagement and get the best results they can from their technology investments, a customer engagement platform is their best bet. Engage and meet the needs of customers and members.