Ignite Sales Further Strengthens its Board of Directors

Data Analytics Expert Neil S. Fleming, PhD. Joins Ignite Sales’ Board

DALLAS, Texas – March 18, 2015 – Ignite Sales Inc., a leader in accelerating organic sales growth for banks, today announced that data analytics expert Neil S. Fleming, PhD. has joined its Board of Directors.

Dr. Fleming is a recognized authority on data analytics with decades of experience working in the field of analytics, statistical analysis, and financial modeling.  He has authored numerous articles which have appeared in leading industry journals. 

“I am pleased to welcome Dr. Fleming to our board.  He brings tremendous leadership experience,” said Mitchell Orlowsky, chief executive officer at Ignite Sales.  “On the heels of winning the BIG Innovation Award from the Business Intelligence Group, this addition to our board further solidifies Ignite’s commitment to turning data into decision support reality and improving profitability.”  

“Ignite’s solution provides bank executives actionable insight regarding customers’ needs and behaviors, enabling them to increase customer acquisition and retention while optimizing profitability,” said Dr. Fleming.  “I look forward to working with the Ignite Board and management.”  

Dr. Fleming currently serves as vice-president of Quantitative Sciences in the Center for Clinical Effectiveness / Office of the Chief Medical Officer, Baylor Scott & White Health (BSWH).   He is also clinical professor of Health Services Research at the Robbins Institute for Health Policy & Leadership in the Hankamer School of Business, Baylor University in Waco.  Prior to joining BSWH, Dr. Fleming was senior vice president of 2W Systems where he focused on statistical and financial modeling for over 20 years in multiple industries including health care, financial, telecommunications, and utilities. 

He received his PhD in Health Services Research from Vanderbilt University and his BS in Mathematics from Bucknell University.

About Ignite Sales

Ignite Sales Inc. is changing the way retail banks sell products and service their customers.  Ignite’s services combine a recommendation platform with powerful analytics that match products to customer eligibility in real-time at the point-of-sale.  American National Bank of Texas (ANBTX), Comerica, Sovereign/Santander, SunTrust, Central Bancompany and Rockland Trust are just a few of the retail banks that are using Ignite to increase customer acquisition, increase customer retention and optimize profitability. Ignite Sales is headquartered in Dallas, Texas. 

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