Rockland Establishes Winning Sales Process with Recommendation Guides and Analytics
DALLAS, Texas – January 28, 2014 – Ignite Sales Inc., the leader in retail banking customer acquisition and retention technology, today announced that Rockland Trust increased new business account openings significantly within the first three months of using Ignite’s Recommendation Guides and Analytics. Using Ignite’s solution in-branch, Rockland has also learned that most business prospects qualify for up to seven products and has seen an increase in cross sales at the initial account opening when using the tool.
Ignite’s Recommendation Guides provide Rockland Trust representatives with a personalized and automated business tool that helps them quickly qualify small business prospects and make consistent recommendations during the consultative sales process. The Guides help staff to tailor the bank’s full range of products to each business’s needs. In addition, using Ignite’s Analytics, Rockland Trust has been able to gain detailed visibility into branch performance and manage branch sales effectiveness.
“At Rockland Trust we’ve been meeting the financial needs of the business community for more than 100 years and we’re constantly searching for ways to enhance our service,” said Jane Lundquist, Executive Vice President and Director of Retail Banking, Business Banking and Home Equity Lending at Rockland Trust. “We looked for a solution that would help our branch staff effectively identify all the services that could benefit business clients. Ignite’s Recommendation Guides and Analytics proved to be the tool that works best.”
“Rockland Trust has implemented Ignite’s solution both online and in their branches as part of their overall omnichannel strategy. With Ignite, Rockland is seeing measureable results within 90 days of implementation,” said Mitchell Orlowsky, CEO at Ignite Sales.
About Ignite Sales
Ignite Sales Inc. is changing the way retail banks sell products and service their customers. Ignite’s services combine a recommendation platform with powerful analytics that matches products to customer eligibility in real-time at the point-of-sale. American National Bank of Texas (ANBTX), Comerica, Sovereign/Santander, SunTrust, Central Bank and Rockland Trust are just a few of the retail banks that are using Ignite to increase customer acquisition, increase customer retention and optimize profitability. Ignite Sales is headquartered in Dallas, Texas.
