“We worked closely with Ignite to help them understand our customer-first culture so they could design dynamic digital customer conversation guides that are consistent with our customer engagement philosophy and spark compelling sales conversations for both bankers and customers”, said Mr. Westhues. “Within a few months Ignite designed and implemented the customized conversation guides for our banks and we were very pleased with the result.”
The bank also decided to make the use of Ignite technology a requirement for every branch conversation, prospect, or client. This caused the technology adoption rate for the banks to reach 100%. “The IQ Analytics portal provided by Ignite gave us outstanding insights about banker efficiency and effectiveness and product adoption that we had never see before. It has helped us tremendously to identify areas for improvement for our bankers and as well as product management opportunities.