Regions Bank
About Regions
Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management and mortgage products and services. Regions serves customers across the South, Midwest and Texas.
The Problem
Regardless of all the work banks have done to improve their digital products, building new relationships remains to be an issue.
The Solution
Regions Financial worked with Ignite Sales to create a guide with a complex “decisioning engine” on the back end. Andy Hernandez, head of eBusiness for Regions said:
“It takes what our best bankers are doing in the branches – their job is to get to know you and understand your needs – and instead of making you weed through content, it helps pick a tailored product for you.”
The Results
Customers interacting with the guide are four times more likely to purchase a product with Regions. Three-fourths of those who start the guide complete it. From that set, about half apply for a product. “We’ve seen a tremendous lift and increase in digital sales,” Andy said. “I believe the industry in general is underachieving in terms of products being sold online, and [user experience] is a big part of that.”
In the Press
Click to see American Banker’s article on Region’s success with Ignite Sales, “A digital leader’s guide to building relationships.”
The Numbers Don’t Lie
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Digital customers more likely to buy a product
%
Digital customers complete guided conversations
%
of those apply for a product
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