A 20-year technology marketing veteran, Barbara’s creative campaigns have proven to engage customers and interactively educate them on product and service offering. Her experiences include serving as marketing director for two high-tech service companies. At InterVoice, the leader in voice response systems for banks, Barbara led the marketing team from initiation through IPO and beyond. InterVoice had an extraordinary branding, lead generation and customer satisfaction reputation and was ultimately acquired by Convergys. After InterVoice, Barbara was marketing and sales director for The Shams Group. Barbara developed and implemented marketing plans that improved sales 500 percent.
Barbie utilizes her dynamic personality, creative skills and passion for giving back to the community in her work with various local charities and educational fundraisers. Barbara earned a B.F.A. in Fine Arts from Texas State University