March 27, 2020
You can be a hero to your banking customers! In times of crisis, people seek reassurance that everything is going to be all right. They want guidance about what to do when they are caught up in the harsh reality of “shelter in place”, the closing of all “non-essential” businesses, sudden unemployment and significantly increased health risks.
March 25, 2020
With so much change happening right before our eyes, we are here to help financial institutions and their clients make it through this never-before-seen pandemic and help prepare for the ever-increasing shift to digital channels.
March 19, 2020
Over the past several weeks, branch sales engagement interactions with customers and prospects in areas of the US that have been hardest hit by COVID -19 are down by an average of about 45% (for select banks as measured in the Ignite Sales IQ Analytics database.) We anticipate these numbers to decline even more over the coming days as the government implements stricter safety guidelines.
February 18, 2020
As the industry focuses more intently on technology that supports and drives outstanding engagement, the way a credit union engages with its members ultimately determines its success in attracting and retaining consumers.
How can credit unions do this?
October 17, 2019
Banks and credit unions across the nation are running full speed to partner with tech vendors to satisfy increasing customer demands, from digital banking to better customer experiences. Be wary of those that stop support upon delivery.
September 9, 2019
In a recent survey from Celent, it was concluded that while consumers may not visit the branch often, when they do, their experience is critically important. In fact, a poor branch experience is the single biggest motivator for switching banks. And it’s not just Boomers. Forty-three percent of Millennials expressed the same sentiment.
August 22, 2019
Cross selling has certainly gained a negative connotation over the past few years, and with good reason. In order for consumers and small businesses to develop trust and establish a long-term relationship with a bank, they must have confidence that their banker is focused on helping them and improving their financial condition. Cross selling often puts the bank’s priorities first, rather than the consumer.
August 9, 2019
The industry is all too familiar with the back and forth debate over branch vs. digital banking. In fact, it’s impossible not to read about it when picking up any trade journal or perusing through your LinkedIn feed: Do customers prefer to conduct their banking online or in person? With mobile banking surging, are branches still relevant?
March 9, 2018
CBA Live 2018. Join Dennis Devine of KeyBank, Bill Hippensteel of Commerce Bank, and George Noga of Ignite Sales, Inc. Tuesday March 13th at 9:20am You’ll learn the differences between deep selling and cross selling and how to engage and meet customers’ needs in the new digital world using AI machine learning.
March 23, 2017
As the evolution of financial services accelerates at a relatively rapid pace, retail bankers are challenged to understand that the banking practices and performance that have been satisfactory for decades will not be acceptable going forward. Customers know more, expect more and are far less loyal to a particular bank brand than ever before. Driven by these facts, virtually every bank is assessing how they need to change and are in varying stages of developing and executing revised growth strategies.