By integrating Ignite’s intelligent conversation guides into its online channels, Royal Credit Union provides tailored responses to discover members’ unique needs and delivers personalized, accurate product recommendations. Royal also linked Ignite’s guide into its chatbot “Val” to offer assistance in helping to select the right products and services for the prospective member 24/7.
“Ignite’s Member Engagement Platform enables us to engage with members digitally, wherever they are and whenever they need,” said Pam Haller, EVP Chief Digital Experience & Marketing Officer at Royal Credit Union. “The guides provide consistency in the process that allows effective measurement of what products are resonating with members and prospects. To date our digital guides have had over four thousand conversations and 78% have taken some form of action by either applying, opening an account or reaching out to contact us.”
The digital conversation guides help Royal’s members and prospects make wise financial choices wherever they are 24/7. In addition, the insight gained from the digital conversations allows Royal to identify up-to-the-minute member trends enabling them to improve product offerings and sharpen marketing messages, campaigns, and spending.
“Royal Credit Union’s results demonstrate member’s desire for financial guidance from credit unions in a self- serve mode with great results,” George Noga, CEO of Ignite Sales. “Ignite’s member engagement platform guides Royal’s members through an engaging digital conversation to discover their needs and make accurate recommendations based on those needs.”
About Royal Credit Union
Royal Credit Union is a federally insured credit union proudly serving over 220,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology that is built on strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona, and Wright. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit rcu.org
About Ignite Sales
Ignite Sales empowers banks and credit unions to increase online apply rates, account openings, and customer satisfaction. Its customer engagement platform builds customized, dynamic, customer-facing conversation guides for financial institutions that discover customer financial needs and generate highly accurate account recommendations that address each customer’s precise needs and circumstances. For over 20 years, banks and credit unions have been boosting the financial wellness of their customers and members with Ignite, resulting in 40% improved customer satisfaction, 100% accurate recommendations, and up to 150% growth in sales. All conversations are captured and leveraged by award-winning analytics that delivers decision-making data to bank management to improve product offerings, processes, and marketing efforts. Visit us at www.ignitesales.com on LinkedIn and Twitter @IgniteSales.
Red Javelin Communications (for Ignite Sales)