Personalization: Top Banking Trend for 2021

Chief Product Officer and Head of Customer Experience and Digital for Chase, Allison Beer, stated in a recent article that personalization is one of the top primary trends for 2021 in banking, among automation and real-time payments.

Banking will become even more personalized in 2021, helping foster deeper engagement between customers and the features and services that their bank offers.

—Allison Beer, Head of Digital, Chase

This doesn’t negate the power of digital. If anything, this emboldens the need of digital. According to Beer, advanced technologies — like artificial intelligence — can help banks create more customized experiences that adapt to each customer’s individual needs.

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