March 9, 2018
CBA Live session you won’t want to miss!
Deep Selling vs Cross Selling: How Banks are Using AI and Analytics
Join Dennis Devine of KeyBank, Bill Hippensteel of Commerce Bank, and George Noga of Ignite Sales, Inc. Tuesday March 13th at 9:20am You’ll learn the differences between deep selling and cross selling and how to engage and meet customers’ needs in the new digital world using AI machine learning.
CBA Live 2018, add to your calendar.
Date: Tuesday, March 13
Time: 9:20 AM - 10:20 AM
Room: Waldorf Grand 2
Cross selling can often imply pushing products through campaigns or incentive systems that consumers may not need or want. Deep selling is an alternative approach focused on discovering the needs and circumstances of individual consumers, educating them about alternatives and making recommendations to improve their financial well-being. This session will explore the viability of deep selling, ways banks are using artificial intelligence and compliance, customer satisfaction and financial performance of this new approach. We look forward to seeing you in Orlando!
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